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coreyhaines31/marketing-ideas

coreyhaines31

marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

NewUpdated Sep 9, 2026

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear
  2. Suggest 3-5 most relevant ideas based on their context
  3. Provide details on implementation for chosen ideas
  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category Ideas Examples
Content & SEO 1-10 Programmatic SEO, Glossary marketing, Content repurposing
Competitor 11-13 Comparison pages, Marketing jiu-jitsu
Free Tools 14-22 Calculators, Generators, Chrome extensions
Paid Ads 23-34 LinkedIn, Google, Retargeting, Podcast ads
Social & Community 35-44 LinkedIn audience, Reddit marketing, Short-form video
Email 45-53 Founder emails, Onboarding sequences, Win-back
Partnerships 54-64 Affiliate programs, Integration marketing, Newsletter swaps
Events 65-72 Webinars, Conference speaking, Virtual summits
PR & Media 73-76 Press coverage, Documentaries
Launches 77-86 Product Hunt, Lifetime deals, Giveaways
Product-Led 87-96 Viral loops, Powered-by marketing, Free migrations
Content Formats 97-109 Podcasts, Courses, Annual reports, Year wraps
Unconventional 110-122 Awards, Challenges, Guerrilla marketing
Platforms 123-130 App marketplaces, Review sites, YouTube
International 131-132 Expansion, Price localization
Developer 133-136 DevRel, Certifications
Audience-Specific 137-139 Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Deep dives (full framework + case library for a single idea):

  • Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)
  • Early access pricing (#81)
  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)
  • Community (#35)
  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)
  • Partnerships (#54-64)
  • Events (#65-72)

Scale:

  • Brand campaigns
  • International (#131-132)
  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO
  • Community building
  • Social media
  • Comment marketing

Low budget:

  • Targeted ads
  • Sponsorships
  • Free tools

Medium budget:

  • Events
  • Partnerships
  • PR

High budget:

  • Acquisitions
  • Conferences
  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search
  • LinkedIn Ads (#28) - B2B targeting
  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)
  • Book Marketing (#104)
  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)
  • Reddit Marketing (#38)
  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)
  • Powered By Marketing (#87)
  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)
  • Expert Networks (#57)
  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description
  • Why it fits: Connection to their situation
  • How to start: First 2-3 implementation steps
  • Expected outcome: What success looks like
  • Resources needed: Time, budget, skills required

Task-Specific Questions

  1. What's your current stage and main growth goal?
  2. What's your marketing budget and team size?
  3. What have you already tried that worked or didn't?
  4. What competitor tactics do you admire?

Related Skills

  • marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
  • programmatic-seo: For scaling SEO content (#4)
  • competitors: For comparison pages (#11)
  • emails: For email marketing tactics
  • free-tools: For engineering as marketing (#15)
  • referrals: For viral growth (#93)
Files4
4 files · 28.3 KB

Select a file to preview

Overall Score

87/100

Grade

A

Excellent

Grades are signals, not a certification. Always review a skill yourself before use.

Safety

92

Quality

85

Clarity

88

Completeness

83

Summary

This is a marketing strategy recommendation skill that provides a curated library of 139 proven marketing ideas organized by category, stage, budget, and use case. The skill helps users identify relevant marketing tactics based on their product, resources, and growth goals. It references supporting files with detailed categorizations, implementation frameworks, and a deep-dive case study on guerrilla marketing tactics.

Detected Capabilities

File readConceptual reasoningStructured recommendation outputCross-reference to related skillsContextual filtering (budget, stage, use case)

Trigger Keywords

Phrases that agents use to match this skill to user intent.

marketing ideasgrowth strategymarketing tacticsbrainstorm marketinghow to marketguerrilla marketingplg growthbuild authorityleads fastproduct launch

Use Cases

  • Recommending marketing tactics to bootstrapped SaaS teams with tight budgets
  • Identifying B2B enterprise marketing strategies for high-touch sales cycles
  • Suggesting PLG (product-led growth) tactics for freemium or free-trial models
  • Guiding users to build thought leadership and authority in their industry
  • Providing creative/guerrilla marketing frameworks for hard-to-reach buyers
  • Cross-referencing marketing ideas against business stage (pre-launch, early, growth, scale)

Quality Notes

  • Comprehensive well-organized reference: 139 ideas organized into 17 clear categories with quick-lookup tables
  • Strong practical structure: ideas grouped by stage, budget, timeline, and use case (e.g. 'Need Leads Fast', 'Building Authority') to help users filter quickly
  • Clear output format specification: each recommendation should include idea name, why it fits, how to start, expected outcome, and resources needed
  • Excellent supporting material: reference files provide full descriptions, implementation details, and case studies (guerrilla-marketing.md includes 8 named case examples with outcomes)
  • Good integration hints: skill identifies related skills (marketing-plan, programmatic-seo, competitors, emails, free-tools, referrals) and knows when to defer
  • Strong evaluation coverage: evals.json includes 7 realistic scenarios testing casual language, use-case filtering, stage-appropriate recommendations, and deep-dive routing
  • One minor documentation gap: skill says to check for '.agents/product-marketing.md' or legacy names but does not clearly state what to do if no context file exists — should provide fallback questions
Model: claude-haiku-4-5-20251001Analyzed: Sep 9, 2026

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Version History

  1. v2.1

    Content updated

    ✦ AIAdds deep-dive reference guide for guerrilla marketing with framework, case library, and execution rules.

    2026-09-09

    LATEST
  2. v2.0

    Contract changed: description

    ✦ AIRenamed product-marketing context file path and related skill references; added marketing-plan skill link.

    triggering2026-06-28

    View This Version
  3. v1.1

    Content updated

    ✦ AIAdds evaluation metrics and reference materials: evals/evals.json and categorized ideas index.

    2026-04-20

    View This Version
  4. v1.0

    2026-04-19

    View This VersionInitial version

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