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coreyhaines31/marketing-ideas

coreyhaines31

marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

global
version:1.1.0
0installs0uses—~1.3k
v1.1Saved Apr 20, 2026

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear
  2. Suggest 3-5 most relevant ideas based on their context
  3. Provide details on implementation for chosen ideas
  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category Ideas Examples
Content & SEO 1-10 Programmatic SEO, Glossary marketing, Content repurposing
Competitor 11-13 Comparison pages, Marketing jiu-jitsu
Free Tools 14-22 Calculators, Generators, Chrome extensions
Paid Ads 23-34 LinkedIn, Google, Retargeting, Podcast ads
Social & Community 35-44 LinkedIn audience, Reddit marketing, Short-form video
Email 45-53 Founder emails, Onboarding sequences, Win-back
Partnerships 54-64 Affiliate programs, Integration marketing, Newsletter swaps
Events 65-72 Webinars, Conference speaking, Virtual summits
PR & Media 73-76 Press coverage, Documentaries
Launches 77-86 Product Hunt, Lifetime deals, Giveaways
Product-Led 87-96 Viral loops, Powered-by marketing, Free migrations
Content Formats 97-109 Podcasts, Courses, Annual reports, Year wraps
Unconventional 110-122 Awards, Challenges, Guerrilla marketing
Platforms 123-130 App marketplaces, Review sites, YouTube
International 131-132 Expansion, Price localization
Developer 133-136 DevRel, Certifications
Audience-Specific 137-139 Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)
  • Early access pricing (#81)
  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)
  • Community (#35)
  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)
  • Partnerships (#54-64)
  • Events (#65-72)

Scale:

  • Brand campaigns
  • International (#131-132)
  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO
  • Community building
  • Social media
  • Comment marketing

Low budget:

  • Targeted ads
  • Sponsorships
  • Free tools

Medium budget:

  • Events
  • Partnerships
  • PR

High budget:

  • Acquisitions
  • Conferences
  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search
  • LinkedIn Ads (#28) - B2B targeting
  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)
  • Book Marketing (#104)
  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)
  • Reddit Marketing (#38)
  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)
  • Powered By Marketing (#87)
  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)
  • Expert Networks (#57)
  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description
  • Why it fits: Connection to their situation
  • How to start: First 2-3 implementation steps
  • Expected outcome: What success looks like
  • Resources needed: Time, budget, skills required

Task-Specific Questions

  1. What's your current stage and main growth goal?
  2. What's your marketing budget and team size?
  3. What have you already tried that worked or didn't?
  4. What competitor tactics do you admire?

Related Skills

  • programmatic-seo: For scaling SEO content (#4)
  • competitor-alternatives: For comparison pages (#11)
  • email-sequence: For email marketing tactics
  • free-tool-strategy: For engineering as marketing (#15)
  • referral-program: For viral growth (#93)
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Overall Score

87/100

Grade

A

Excellent

Safety

95

Quality

85

Clarity

88

Completeness

82

Summary

A marketing strategy reference skill that provides an agent with a curated library of 139 proven SaaS marketing ideas organized by category, stage, and budget. The skill guides agents to ask contextual questions, filter ideas based on the user's situation (stage, budget, resources), and provide structured implementation guidance (why it fits, how to start, expected outcome, resources needed). It integrates with a product-marketing-context file for additional context and cross-references specialized skills for channel-specific execution.

Detected Capabilities

Filter marketing ideas by company stage (pre-launch, early, growth, scale)Filter marketing ideas by budget constraint (free, low, medium, high)Filter marketing ideas by timeline (quick wins, medium-term, long-term)Apply use-case filters (leads fast, authority building, low-budget growth, PLG, enterprise)Retrieve structured details on 139 marketing tactics with implementation guidanceCross-reference context from product-marketing-context.md fileProvide contextual follow-up questions to clarify product, audience, and stageDefer to specialized skills (paid-ads, email-sequence, referral-program, etc.) for channel execution

Trigger Keywords

Phrases that MCP clients use to match this skill to user intent.

marketing ideasgrowth strategiesmarketing stuckhow to market SaaSbrainstorm marketing tacticsscaling acquisitionlaunch strategy

Use Cases

  • User is stuck on how to market their product and needs brainstorming
  • Choosing between multiple marketing tactics for a specific stage or budget
  • Discovering underutilized marketing channels relevant to their product type
  • Building a balanced marketing mix across content, community, paid, and product channels
  • Understanding which tactics fit a bootstrapped vs. well-funded startup

Quality Notes

  • ✓ Clear scope: strategy and ideation only — execution deferred to specialized skills
  • ✓ Well-structured reference material: 139 ideas organized into 17 categories with brief descriptions
  • ✓ Excellent filtering framework: by stage, budget, timeline, and use case
  • ✓ Good cross-referencing: explicit links to specialized skills for paid ads, email, referrals, etc.
  • ✓ Practical implementation format: each idea recommendation includes why it fits, how to start, expected outcome, resources needed
  • ✓ Contextual awareness: checks for product-marketing-context.md before asking questions, avoiding redundant information gathering
  • ✓ Complete reference file: ideas-by-category.md contains full descriptions of all 139 ideas
  • ✓ Evals are comprehensive: cover diverse scenarios (bootstrapped SaaS, enterprise, PLG, authority building)
  • ⚠ Minor: evals.json includes assertions but does not contain actual test cases or validation logic — evals structure is metadata only
  • ⚠ Minor: 'Top Ideas by Use Case' section lists 4 use cases; evals test 5 scenarios — could expand the reference material
Model: claude-haiku-4-5-20251001Analyzed: Apr 20, 2026

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Version History

v1.1

Content updated

2026-04-20

Latest
v1.0

No changelog

2026-04-19

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