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anthropics/brand-guidelines

anthropics

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

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New~538
v1.1Saved Jun 28, 2026

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems
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Overall Score

52/100

Grade

C

Adequate

Safety

90

Quality

45

Clarity

65

Completeness

30

Summary

This skill provides Anthropic's official brand identity resources including color palettes, typography guidelines, and styling rules. It delivers static design reference data—hex color codes, font specifications, and visual hierarchy rules—intended to guide agents in applying consistent Anthropic branding to artifacts like presentations, documents, or design outputs. No code, no file writes, no external dependencies.

Detected Capabilities

static data referencecolor palette lookuptypography specification

Trigger Keywords

Phrases that MCP clients use to match this skill to user intent.

anthropic brandingbrand colorsdesign guidelinescorporate identitytypography standards

Referenced Domains

External domains referenced in skill content, detected by static analysis.

www.apache.org

Use Cases

  • Apply Anthropic brand colors to presentation slides
  • Style document headings with Anthropic typography
  • Ensure consistent visual identity in generated artifacts
  • Apply brand accent colors to design elements
  • Reference official Anthropic color palette for visual designs

Quality Notes

  • Skill is purely informational—provides brand guidelines as static reference data with no executable instructions or file operations
  • Clear color specifications with both hex values and semantic naming (#141413 for Dark, #d97757 for Orange)
  • Practical font fallback strategy documented (Poppins→Arial for headings, Lora→Georgia for body)
  • Missing critical implementation details: no instructions for how to actually apply styles to artifacts, no code examples or pseudocode showing color/font application
  • No guidance on file formats supported (PowerPoint, PDF, HTML, Figma, etc.)
  • No section on when to use each accent color or how to apply them to specific UI elements
  • Scope is vague—'any sort of artifact that may benefit' is too broad without concrete examples of supported file types or output formats
Model: claude-haiku-4-5-20251001Analyzed: Jun 28, 2026

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Version History

v1.1

Content updated

2026-06-28

Latest
v1.0

Seeded from github.com/anthropics/skills

2026-03-16

Use anthropics/brand-guidelines in your dev environment

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