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anthropics/brand-guidelines

anthropics

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

globalComplete terms in LICENSE.txt
0installs0uses~538
v1.0Saved Apr 5, 2026

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems
Files1
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Overall Score

58/100

Grade

C

Adequate

Safety

95

Quality

48

Clarity

72

Completeness

32

Summary

This skill provides Anthropic's official brand identity guidelines, including a curated color palette (dark, light, grays, and accent colors), typography specifications (Poppins for headings, Lora for body text), and styling principles for applying these standards to presentations and visual artifacts. It is reference documentation only — no executable code or file operations are involved.

Detected Capabilities

Brand color reference (hex values for 7 official colors)Typography guidance (font families and fallbacks)Visual styling principles (hierarchy, accent color cycling)System font fallback strategy

Trigger Keywords

Phrases that MCP clients use to match this skill to user intent.

apply brand colorsanthropic brand identitybrand typographycorporate stylingvisual identity guidelines

Risk Signals

INFO

No executable code, shell commands, or file operations detected

SKILL.md (entire document)
INFO

Reference to external domain (Apache License URL)

LICENSE.txt header

Referenced Domains

External domains referenced in skill content, detected by static analysis.

www.apache.org

Use Cases

  • Apply Anthropic brand colors to presentation slides or documents
  • Ensure consistent typography (Poppins/Lora) in visual materials
  • Reference official color hex values for brand-compliant design
  • Maintain visual identity when creating company materials

Quality Notes

  • ✓ Clear, well-organized reference documentation with logical sections (Colors, Typography, Features, Technical Details)
  • ✓ Concrete brand assets provided: 7 color values in hex format, 2 primary fonts with fallbacks
  • ✓ Appropriate for read-only use as styling guidance
  • ⚠ Lacks implementation instructions: no guidance on HOW to apply these colors/fonts to actual artifacts (e.g., 'when given a PowerPoint file, use python-pptx to apply these colors')
  • ⚠ No examples showing before/after styling or sample output
  • ⚠ Mentions 'python-pptx's RGBColor class' but provides no code snippets or agent instructions for using it
  • ⚠ No error handling guidance (e.g., what if Poppins/Lora unavailable, how to validate color application)
  • ⚠ No scope boundaries: does not clarify what artifact types are supported (PPTX? PDF? HTML? Images?)
  • ⚠ Vague use case language ('any sort of artifact that may benefit') without concrete examples
Model: claude-haiku-4-5-20251001Analyzed: Apr 5, 2026

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