Event Library Reference
Comprehensive list of events to track by business type and context.
Contents
- Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
- Product/App Events (onboarding, core usage, errors & support)
- Monetization Events (pricing & checkout, subscription management)
- E-commerce Events (browsing, cart, checkout, post-purchase)
- B2B / SaaS Specific Events (team & collaboration, integration events, account events)
- Event Properties (Parameters)
- Funnel Event Sequences
Marketing Site Events
Navigation & Engagement
| Event Name |
Description |
Properties |
| page_view |
Page loaded (enhanced) |
page_title, page_location, content_group |
| scroll_depth |
User scrolled to threshold |
depth (25, 50, 75, 100) |
| outbound_link_clicked |
Click to external site |
link_url, link_text |
| internal_link_clicked |
Click within site |
link_url, link_text, location |
| video_played |
Video started |
video_id, video_title, duration |
| video_completed |
Video finished |
video_id, video_title, duration |
CTA & Form Interactions
| Event Name |
Description |
Properties |
| cta_clicked |
Call to action clicked |
button_text, cta_location, page |
| form_started |
User began form |
form_name, form_location |
| form_field_completed |
Field filled |
form_name, field_name |
| form_submitted |
Form successfully sent |
form_name, form_location |
| form_error |
Form validation failed |
form_name, error_type |
| resource_downloaded |
Asset downloaded |
resource_name, resource_type |
Conversion Events
| Event Name |
Description |
Properties |
| signup_started |
Initiated signup |
source, page |
| signup_completed |
Finished signup |
method, plan, source |
| demo_requested |
Demo form submitted |
company_size, industry |
| contact_submitted |
Contact form sent |
inquiry_type |
| newsletter_subscribed |
Email list signup |
source, list_name |
| trial_started |
Free trial began |
plan, source |
Product/App Events
Onboarding
| Event Name |
Description |
Properties |
| signup_completed |
Account created |
method, referral_source |
| onboarding_started |
Began onboarding |
- |
| onboarding_step_completed |
Step finished |
step_number, step_name |
| onboarding_completed |
All steps done |
steps_completed, time_to_complete |
| onboarding_skipped |
User skipped onboarding |
step_skipped_at |
| first_key_action_completed |
Aha moment reached |
action_type |
Core Usage
| Event Name |
Description |
Properties |
| session_started |
App session began |
session_number |
| feature_used |
Feature interaction |
feature_name, feature_category |
| action_completed |
Core action done |
action_type, count |
| content_created |
User created content |
content_type |
| content_edited |
User modified content |
content_type |
| content_deleted |
User removed content |
content_type |
| search_performed |
In-app search |
query, results_count |
| settings_changed |
Settings modified |
setting_name, new_value |
| invite_sent |
User invited others |
invite_type, count |
Errors & Support
| Event Name |
Description |
Properties |
| error_occurred |
Error experienced |
error_type, error_message, page |
| help_opened |
Help accessed |
help_type, page |
| support_contacted |
Support request made |
contact_method, issue_type |
| feedback_submitted |
User feedback given |
feedback_type, rating |
Monetization Events
Pricing & Checkout
| Event Name |
Description |
Properties |
| pricing_viewed |
Pricing page seen |
source |
| plan_selected |
Plan chosen |
plan_name, billing_cycle |
| checkout_started |
Began checkout |
plan, value |
| payment_info_entered |
Payment submitted |
payment_method |
| purchase_completed |
Purchase successful |
plan, value, currency, transaction_id |
| purchase_failed |
Purchase failed |
error_reason, plan |
Subscription Management
| Event Name |
Description |
Properties |
| trial_started |
Trial began |
plan, trial_length |
| trial_ended |
Trial expired |
plan, converted (bool) |
| subscription_upgraded |
Plan upgraded |
from_plan, to_plan, value |
| subscription_downgraded |
Plan downgraded |
from_plan, to_plan |
| subscription_cancelled |
Cancelled |
plan, reason, tenure |
| subscription_renewed |
Renewed |
plan, value |
| billing_updated |
Payment method changed |
- |
E-commerce Events
Browsing
| Event Name |
Description |
Properties |
| product_viewed |
Product page viewed |
product_id, product_name, category, price |
| product_list_viewed |
Category/list viewed |
list_name, products[] |
| product_searched |
Search performed |
query, results_count |
| product_filtered |
Filters applied |
filter_type, filter_value |
| product_sorted |
Sort applied |
sort_by, sort_order |
Cart
| Event Name |
Description |
Properties |
| product_added_to_cart |
Item added |
product_id, product_name, price, quantity |
| product_removed_from_cart |
Item removed |
product_id, product_name, price, quantity |
| cart_viewed |
Cart page viewed |
cart_value, items_count |
Checkout
| Event Name |
Description |
Properties |
| checkout_started |
Checkout began |
cart_value, items_count |
| checkout_step_completed |
Step finished |
step_number, step_name |
| shipping_info_entered |
Address entered |
shipping_method |
| payment_info_entered |
Payment entered |
payment_method |
| coupon_applied |
Coupon used |
coupon_code, discount_value |
| purchase_completed |
Order placed |
transaction_id, value, currency, items[] |
Post-Purchase
| Event Name |
Description |
Properties |
| order_confirmed |
Confirmation viewed |
transaction_id |
| refund_requested |
Refund initiated |
transaction_id, reason |
| refund_completed |
Refund processed |
transaction_id, value |
| review_submitted |
Product reviewed |
product_id, rating |
B2B / SaaS Specific Events
Team & Collaboration
| Event Name |
Description |
Properties |
| team_created |
New team/org made |
team_size, plan |
| team_member_invited |
Invite sent |
role, invite_method |
| team_member_joined |
Member accepted |
role |
| team_member_removed |
Member removed |
role |
| role_changed |
Permissions updated |
user_id, old_role, new_role |
Integration Events
| Event Name |
Description |
Properties |
| integration_viewed |
Integration page seen |
integration_name |
| integration_started |
Setup began |
integration_name |
| integration_connected |
Successfully connected |
integration_name |
| integration_disconnected |
Removed integration |
integration_name, reason |
Account Events
| Event Name |
Description |
Properties |
| account_created |
New account |
source, plan |
| account_upgraded |
Plan upgrade |
from_plan, to_plan |
| account_churned |
Account closed |
reason, tenure, mrr_lost |
| account_reactivated |
Returned customer |
previous_tenure, new_plan |
Event Properties (Parameters)
Standard Properties to Include
User Context:
user_id: "12345"
user_type: "free" | "trial" | "paid"
account_id: "acct_123"
plan_type: "starter" | "pro" | "enterprise"
Session Context:
session_id: "sess_abc"
session_number: 5
page: "/pricing"
referrer: "https://google.com"
Campaign Context:
source: "google"
medium: "cpc"
campaign: "spring_sale"
content: "hero_cta"
Product Context (E-commerce):
product_id: "SKU123"
product_name: "Product Name"
category: "Category"
price: 99.99
quantity: 1
currency: "USD"
Timing:
timestamp: "2024-01-15T10:30:00Z"
time_on_page: 45
session_duration: 300
Funnel Event Sequences
Signup Funnel
- signup_started
- signup_step_completed (email)
- signup_step_completed (password)
- signup_completed
- onboarding_started
Purchase Funnel
- pricing_viewed
- plan_selected
- checkout_started
- payment_info_entered
- purchase_completed
E-commerce Funnel
- product_viewed
- product_added_to_cart
- cart_viewed
- checkout_started
- shipping_info_entered
- payment_info_entered
- purchase_completed